When you put up content online, there's always a chance that someone else will steal it and claim it as their own.
Blog content, videos, and especially images and photographs, are all at risk for theft.
You've probably heard stories of people who were surprised to run across their own Facebook or Instagram profile pics in an advertisement for some seedy dating service.
How do you make sure that your content legally belongs to you?
Intellectual property law can be tough to navigate, especially online where interactions transcend national borders.
Facebook has taken a step to combat this recently, introducing publisher logos next to each article so it's clear where it came from.
There are also a few things you can do on your own to keep your content associated with your brand as strongly as possible.
These three steps can help you make sure everyone knows something was created by you, not by anyone else.
1. To be sure your content is closely knitted to your brand, post and share content from your brand’s website.
In doing so, if you or your audiences share your content, your brand’s website will appear in the link preview of the post—a non-editable stamp, naming the content forever yours.
2. Place your logo in the featured image of your blog posts.
As Facebook updated its rules surrounding edited link preview images, your featured blog images will always appear in the link preview and cannot be edited.
This means no matter who shares your content, your logo, if placed on the featured image, will always appear with the link to your content.
(If your logo contains letters, be sure to abide by Facebook’s 20 percent text rule.)
3. Stay true to your brand colors and create a reusable treatment to append to your blog posts’ featured images.
The image doesn’t have to contain the name and author as we do at Convince & Convert.
Instead, consider framing your images or creating a graphic that strongly represents your brand so that, beyond the logo, your images are instantly recognizable.
You can learn more about protecting your intellectual property online over at Convince & Convert.