These days, videos are practically a must-have for content marketers.
That can seem kind of intimidating.
Writing blog posts can be expensive and time consuming, but it's pretty accessible.
But video seems daunting — it involves a set of skills like camerawork and editing that you might not have, and you probably think of it as something pretty expensive.
The good news is that there are a bunch of tools out there — some of them free to use — that can help you put together sleek, professional looking videos quickly and easily.
You don't need high production values to make engaging videos — you just need content people want to see.
In a recent blog post from Convince & Convert, they list a bunch of tools you can use for every step of the video creation process — from deciding on a topic, to putting the finishing touches on and scheduling a video for publication.
Here are four great tools for video creation that you can start using today.
Wirecast is the go-to tool for making videos of live events such as concerts, panel discussions, and lectures as they happen. It could be a good resource if you want to charge people for access to seminars and let them tune in from afar.
Send the live streams directly to platforms like Facebook Live and Twitter, using effects like transitions and animated titles to make them more engaging.
Often, great things may occur if you have a tool like Wirecast ready to capture something special.
One notable example is when a vocal group sang “Hallelujah” spontaneously to honor Leonard Cohen when they learned of his passing.
The video was a bit primitive because it was shot on a smartphone held in a vertical orientation, but the overall power of the footage was more noticeable than those small shortcomings.
In fewer than 12 hours after publication, people viewed the video approximately 30,000 times, and that number has grown to over eight million.
Because the clip was very shareable and people related to the idea of wanting to pay tribute to Cohen, it’s not surprising the video became so popular.
This case study proves making your video go viral doesn’t always require a huge production.
Maybe you want to rely on videos to show clients your products or services in action, like SpeedPro Imaging does here.
Even if you don’t have a major marketing budget or lots of video-based know-how, Videoshop is a user-friendly app that helps you get great results.
Launch Videoshop and quickly make videos that feature subtitles, slow-motion effects, and more, all without going through unnecessary steps that could slow down the overall process.
It’s also easy to share the finished products to social media feeds, increasing the likelihood your business will gain traction from the efforts.
Videoshop also permits voiceovers.
Using that feature could be helpful if you want to provide context beyond what subtitles offer.
Because it’s so easy to rely on Videoshop to make videos, you might even do as Samsung did and create two different versions of a video that were different lengths.
Interestingly, Samsung got good results via video while promoting an audio-based product: a speaker.
After running for two weeks, the ad boosted awareness among consumers who saw it by 25 percent.
That goes to show how effectively video can show how products work, even if they don’t intuitively seem like a good fit for the video medium.
Although Magisto is a tool for both creating and editing, its real strength lies in editing.
Powered by algorithms, it selects the best parts of your films and photos and blends them all into a new piece of video content enhanced by music, effects, and themes you’ve chosen.
Think about using Magisto if your company has held a special event, been strongly represented at a conference, or taken part in an awards ceremony, and you want to make a video that highlights the most exciting parts of that occasion.
By editing videos and photos you’ve already gathered and turning them into something new, Magisto makes video creation a breeze.
You can find more great video tools in the full post over at Convince & Convert.