No matter what business you start or are in, to keep the doors open your revenue has to exceed your expenses. That is rule number one in business. It does not have to happen right away but at some point it needs to be there. So obviously that is why everyone is focused on revenue. Given that, it would be wise to learn from other businesses that have used techniques to successfully boost theirs. In the case of this one fast growing startup they boosted their revenue by 20% each month consistently.
In this great article by ParseHub they explain how it was done and we chose some of the most universal tips:
Our main goal was to make ParseHub more human, lively and reachable.
Started blog and focused on long-form content
Looking back, I wish we started publishing content at the very beginning. Instead we waited over 6 months to launch the ParseHub Blog. Consistently publishing content, for the past year, helped us grow website traffic tremendously through organic search. Relevant and engaging articles gave us a reason to reach out to online communities and influence others to spread the word about ParseHub.
These are the specific tips they used for an awesome content strategy:
We focused on a few types of content:
“How-to Tutorials” explaining how to use our product to get data and how to use other techniques to analyze and visualize the data scraped by ParseHub
“BuzzFeed” type of articles for the general public that included a little bit of data-science.
“Data is Beautiful” articles that were nicely analyzed and visualized with cleaver nuggets of research.
Articles that provided ideas and inspiration to our target customers – such as developers, data scientists, business executives, etc.
Stories that documented our startup journey and learnings.
Ok if you pay attention they initiated a solid content marketing plan. Now, their plan can apply to any business it does not have to be software. Let’s say you were in the dog walking business it would be the same thing. You could have how to tutorials on working with different types of dogs. BuzzFeed type articles on the easiest and most difficult dogs to walk. And it isn’t a data business but infographics with appealing graphics work with any business. And lastly, stories from what you learn applies to all businesses.
Encouraged loyal customers to create content about us
-Ask customers to create content for you.
We often get requests for discounts. Start-ups, students and some not-for-profits can’t afford our $100 month subscription price. We offer them a 50% discount on our product for that month, in exchange for an article.
Ok once again using the dog walker example, you could ask pleased customers to write content about you. if you did a good job I bet lots of tweets and facebook posts would happen and pics of you and their dog! Imagine how much business that would bring in.
-Provide amazing support, so customers feel compelled to write about you.
We didn’t ask most of our customers to write about us. They just did! If someone finds your product useful and your customer support friendly they will feel compelled to spread the word out for you.
So that means replying to all emails and calls in a reasonable time and giving customers more potential avenues to reach you also. Facebook, email, twitter, chat you name it!!
you can read the full post by Angela Fomina here.
The lesson can be that the more things change the more they stay the same.
Technology and the internet has revolutionized business but the same core components of customer references, word of mouth and service ring true.
Good luck out there no matter what your business is!