Crafting great copy is a fine art. And when it comes to Facebook ads, there are things that work, and things that don't.
To find them, you'll do a lot of A/B testing.
One of Facebook's biggest assets, in terms of its advertising value, is its targeting capabilities.
You can send your marketing messages to highly specific groups of people.
And not only that, but you can craft different versions of your ads for different groups of people.
Thanks to Facebook Pixel, you can make every ad hypertargeted, designed to resonate perfectly with its intended viewer.
One of the variables you can adjust is your copy.
Rather than broadcasting the same verbal message to everyone, you can change up the wording instead.
We've got Facebook Pixel to thank for this bold new era of hypertargeted advertising. In a recent post, AdEspresso explains how to use these features to your advantage.
Use hypertargeted copy with Facebook Pixel
In the early days of advertising, everyone saw that same ad regardless of their unique needs. Whether it was a newspaper ad for detergent or a billboard for a new car, there was no differentiation. Fortunately we have moved away from that approach and now live in a time where
Fortunately, we have moved away from that approach and now live in a time where Facebook Pixel is quickly becoming a helpful tool designed to enhance user experience.
With the tool, advertisers and marketers can drill down to granular levels of data to uncover specific needs for specific target groups. With the information they uncover, they can serve up dynamic and applicable copy and relevant CTAs.
By targeting your ad copy you’ll notice a boost in click-through rates because readers are exposed to exactly what they need.
Key takeaway: the new WordPress plugin, Pixel Caffeine – is a “magic trick” that helps you to easily track conversions and create Custom Audiences in a few simple clicks. To discover how easy it is to install and use read here.
You can learn more about how to craft great Facebook ad copy over at AdEspresso.