So you've got a Facebook page or an Instagram account, and it's flourishing right now.
Maybe it's for yourself, or maybe it's for a niche, a fandom, or a particular aesthetic.
When you've got tons of followers on social media, and engagement to match, you'd be crazy not to find a way to monetize it.
Building a following is one of the hardest parts of marketing and building a brand. You're basically ahead of the game.
So what can you sell?
There are a variety of options out there. There's dropshipping, custom T-shirts, affiliate links to relevant products, and more.
But another creative way to make bank with a social media following is to start offering online video courses.
It's cheap to set up, it's easy to do if you've got a skill set you can teach to other people, and best of all, it can be highly lucrative.
In a recent article for Marketing Land, contributor Tamar Weinberg explains how you can start making money with the power of video.
Social monetization via education
With Facebook in particular becoming more of a “pay to play” channel, marketers must be selective about what they push to their followers.
Therefore, marketers should focus on educating their followers versus trying to dump as many products and sales messages on them as they possibly can. Going the old-school salesman route via social is a recipe for disaster.
To reel in followers, it’s going to take much more than a traditional lead magnet or e-book offer to grab their attention.
That’s why online courses represent the prime platform to monetize your social followers.
The benefits of marketing your business via video courses are threefold:
- Video content is killing it right now: With video consumption at an all-time high and modern consumers four times more likely to seek out video content versus written content, video-based courses are arguably the most attractive lead magnets you could put out.
- Courses breed influence: Those that are able to teach their audiences signal themselves as thought leaders in their industry rather than followers.
- Followers transform into subscribers: Signups for your course become long-term email subscribers you can sell to time and time again, essentially taking followers beyond the realm of social media, where they’re more difficult to reach.
Through courses, you sell education that doesn’t come off as salesy or spammy. Instead, you leverage your influence and know-how to sway social followers into becoming buyers minus the sales pitch.
The untapped potential of video courses
Also bear in mind that online courses are evergreen digital products with low overhead. If there is a problem you can solve on behalf of your audience, then sow the seeds of a course to sell to your social followers.
The beauty of video courses is that they span across just about any industry, too. Digital course platform Kajabi has been the source of numerous success stories from their “heroes” who’ve created full-blown businesses from video courses alone.
As noted by marketing expert Neil Patel, Kajabi offers a near-turnkey solution for video courses that doesn’t require tons of legwork to set up and implement.
You can learn more about successful social media monetization over at Marketing Land.