Search Engine Optimization (SEO) is a complicated subject. Like everything else in the world, it’s constantly evolving. And in the world of SEO, Google is still king. Which means that we’re always at the mercy of the next algorithm change. People who have been online for a while can tell you horror stories of losing […]
[Case Study]: How to Dominate a Niche as an Authority, Without Actually Being an Expert
There’s a lot of talk about ‘authority sites’ vs. ‘niche sites.’ And quite a bit of confusion as well. Can a blog be an authority site? Can a site be ‘niche’ and also an ‘authority?’ And does being an authority mean you have to be an expert? The short answer to the last question: no. […]
Shark Tank’s Robert Herjavec Has 3 Tips For Inspiring the Next Generation of Young Entrepreneurs
Looking back at our history, every generation has been more innovative, creative and inventive. Now more than ever, our world needs entrepreneurs. And it’s never too early to start encouraging an entrepreneurial mindset with our kids. The problem that a lot of adult entrepreneurs encounter stems from their mindset – things that they consciously or unconsciously learned […]
This Unique 6-Figure Business Model Can Be Started On The Side For Less Than $100
For many people, a “job” is a four letter word. They have big dreams of ditching the 9-5 and working for themselves. The problem is that most people can’t afford to simply quit their day job and start their own business. That’s why gigs and side hustles are so popular. (They’ve been around forever, but […]
Facebook Ads Not Working? Here’s 10 Questions That Identify the Perfect Audience and Increase ROI
Small Business Trends recently released a survey of more than 2,600 small business owners, and 62% of them believe Facebook ads are ineffective. But we know that’s not true. Facebook ads can be incredibly effective when done properly. Unfortunately, there is a small learning curve. And in my experience, too many businesses throw in the […]