Managing your brand is just as important as managing your career. Once you begin organizing your new business, you will start to realize how important your brand really is.
I would argue that each of ourpersonal brands began at birth. When Mom and Dad gave us a name, they unknowingly launched a new brand, the first of a lifetime of personal decisions that makes us each uniquely our own being — or brand. From that day forward, we spend our lives living up to our given name.
Your brand could be a name, a term, a symbol, or a design that you created yourself. This brand will distinguish you and your products or services from everyone else. This branding process usually results in a unique and eye catching company logo.
The CEO of 99designs, Patrick Llewellyn, shares 5 indications that your business may be in need of a new logo to compliment your brand:
1. Your logo doesn’t adapt well to modern media.
If your logo was designed for your storefront 15 years ago, it might not be optimized to work well on a website or on social media platforms such as Facebook and Twitter.
2. Your logo doesn’t represent your current business.
Over time, most business evolve. It’s not uncommon for entrepreneurs to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time for a rebranding, says Llewellyn.
3. Your logo was a do-it-yourself project.
If you created your logo or had a friend of family member create it, it may be time for a professional to step in.
4. Your logo isn’t as appealing as your competition’s.
Llewellyn says social media review sites such as Yelp have made the business world increasingly competitive. He suggests looking at your competitions’ logo designs.
5. Your logo is too complex.
Llewellyn says the growing trend in logos has been towards simplification in design. “Gradients and drop shadows used to be popular in logos, but these techniques are starting to look dated,” he says. “They’re also difficult to translate across some mediums.”
After asking yourself these branding questions, do you feel it’s time to update your companies logo?