Here is an interesting article that every one should take the time to read to get some ideas on how to extend your franchise's business throughout the seasons. Investing into an add-on franchise during the off season is a great way to stay profitable during the winter months even if you are a pool product supplier.
Below are some examples on how you can take advantage of extending your seasonal business:
- Diverse services. One of the main benefits of investing in an add-on seasonal franchise is the opportunity to offer diverse services to clientele according to the time of year and climate. The key to identifying a suitable second product or service for wintertime is to leverage skills that have already been developed.
- Preserving Staff. Rather than having to deal with the hassle of hiring, terminating, and training employees each season, operating businesses for both winter and summer allows franchisees to maintain a full staff year-round.
- Planning for Growth. While the summer business is in its off-season, franchisees that offer winter services are able to remain profitable while leveraging that time to outline the summer business’s growth plans. Seasonal businesses differ from typical businesses as they only have about four to five months to generate revenue while most companies have the full twelve months. Therefore, the best way to plan for continuous profits is to plan ahead, leading up to the seasonal rush. While operating the winter business, seasonal franchisees can begin to assess their summer business’s needs and determine their goals and profit targets for the next season.
So if you provide a tree trimming service during the Spring and Summer months it would make perfect sense to provide a wood cutting and delivery service for the Fall and Winter months. This will not only provide a more consistent income during your normal off season but it should be at little to no investment on know how and tools.
Here are some actual ideas to give you an idea of what kind of seasonal franchise add-on options are actually out there:
A great add-on winter business that is growing at accelerated rates is holiday lighting and decorating. Over the past several years, the market for outsourcing holiday decorating services has skyrocketed as consumers find it safer and easier to hire companies like Christmas Decor, the premier holiday lighting and decorating company in the U.S., to handle all of their outdoor residential and commercial decorating needs. With a 95+ percent customer approval rating and an average sales growth of 3 to 5 percent each year, the Christmas Decor concept serves as a topline add-on franchise opportunity for outdoor businesses.
The revolutionary technology gives customers the power to control the color, depth sequence, and brightness of the bulbs, which can also fade from any color to look as if the lights are chasing each other without the need for music. Additionally, customers have the option to leave the light structure up year-round to match their lighting designs to area sports teams, local festivals, and a variety of holidays without the hassle of getting on the roof.
By taking advantage of new technology to maintain a year round business, like the example above, you will be able to maintain a much stronger client relationship while attracting new customers all year long.
Can you provide another example of how this could be done for our newbie franchisees?