The concept of the radio show is practically ancient, at this point.
Ever since the 1920s, the world has been entranced by audio broadcasts and recordings.
From shows that debut the latest new music in a particular genre, to interviews and talk shows featuring some of the world’s foremost people of note, there’s a lot you can do with audio.
As you can imagine, though, radio itself — AM, FM, even XM to some extent — is as dusty as old bones.
By the early 2000s, a new way of creating audio content had started to usurp old-school broadcasting with radio waves.
When the iPod made its debut, it fundamentally changed the way we purchase and listen to music.
And with it was born a brand new medium: the podcast.
These days, podcasts have existed for just shy of two decades.
So they’re nothing new.
But recently, the podcast has begun to experience a brand new renaissance.
Podcast listening is on this rise like never before.
For marketers, podcasts are a golden opportunity to reach more people with timely, relevant, and interesting content. In a recent video from Contently, Joe Lazauskas interviews Hernan Lopez, the founder and CEO of a brand new podcast network called Wondery.
Sponsored by 21st Century Fox, Wondery is a brand new place for fantastic audio content. In the video, Lopez talks about the future of podcasting.
You can find out more about the growing potential of podcast marketing over at Contently.