Positive responses to social media campaigns are always great to see. Being able to use the feedback to create an effective sales channel can prove to be tricky. Danny Maloney, co-founder of Tailwind, has stated that focusing on strategizing can one-time customers and casual fans into “influential advocates” and repeat clients for any size business.
What are your favorite social media platforms to refer to when you’re looking for qualified job applicants?
Social media has changed how we interact online, with terms like “bookmarking” websites or adding a “friend” on Facebook. With Groupon revolutionizing how we consume and Twitter transforming how we read our news we start to see these new aspects pouring over into our everyday lives.
Facebook is now offering the ability to search your friends status updates, posts, check-ins, photo captions and comments through Graph Search.
After working hard and investing on a killer website for your products and services, social media is the next step. One of the most effective ways to drive traffic is by properly managing social media campaigns. Other marketing tactics are important as well but not always as effective, or free.
Social marketing is not just about growing numbers and building a large fan base. The main focus should be about converting sales out of the followers, fans and friends you already have. Of course numbers matter so you have a fan base to work with but numbers alone should never be the main focus. To increase your ROI you really need to be able to engage your readers with valuable content.