Many Internet Marketers shy away from trying to monetize Facebook Fan Pages for a number of reasons. Some of these concerns are about the lack of people you can reach and how hard it is to attract fans and draw new traffic. Well this is just not true. It may not be the easiest way to make money with social media but it definitely is one of them.
Below is the summary of a step by step guide on how to build and monetize your fan pages on Facebook:
Picking your niche: For some people, this can be one of the hardest steps of the process. With that being said, pick a niche that you are passionate about. Keep in mind, you’re going to have to update this fan page on a daily basis; a man that is passionate about hunting won’t want to update a girl’s fashion page on the regular. You can only deliver the right content to your fans if you’re a fan yourself. It’s extremely important to understand the demographics of your niche. You want to pick something that is specific but yet has a large audience. Try to also avoid over saturated niches; although ‘Fitness’ may have the perfect audience and be easy to monetize, it will most likely be very expensive to build up a fan base.
Building your fan base: If you’re creating a fan page for the very first time, it’s going to be extremely hard to build up a page without spending money. Of course, if you have another fan page or source of followers, you can always send those fans/followers to your new page. Many people try to avoid spending money on ads, and it usually causes them to fail. People try to buy thousands of fans from websites like Fiverr and end up getting a load of fake fans. Of course this seller will deliver 1,000 likes to your page, and they will seem like real fans. The problem is they aren’t going to be active on your page, which will only hurt your page by bringing down the “talking about this” number. The only kind of fans we want are loyal, REAL, and active fans; people that will like and share our posts. You will have the best results by targeting people who like related pages. Always mention the obvious subject in the headline, and place a call-to-action in the description. For the picture, always pick a human or animal that is looking at the camera. Once you have a solid, active fan base, your page will feed off of the content you provide and build itself. Your fans will share, like, and comment on the posts, so new people will be exposed to your page every single day. Keep in mind, the longer you run ads for your page, the faster you’ll be able to build up the fan base. Facebook fan pages grow at an exponential rate; for example, it may take you a month to go from 10k fans to 20k fans but only a week or two to go from 20k to 30k. Niches with “shareable” content tend to grow faster than the rest.
Monetizing your page: In the beginning, monetizing doesn’t even cross my mind; I focus on building a very solid and active fan base before anything else. When it is time to start monetizing, don’t forget to keep posting valuable content. If your fan page is just one giant sales pitch, you’ll probably start losing fans by the minute. Keep their trust by posting niche-related content regularly. Not to mention, make sure whatever you’re trying to sell your fans has something to do with the niche; don’t just spam them with unrelated affiliate links. In order to make the most amount of money possible from your fan page, you need to get creative and think outside the box. Furthermore, one of the most popular monetization methods on fan pages is the use of CPA offers. There are dozens of CPA networks that have tons of niche-related offers, these offers pay per lead. Some offers pay on email submit, others on zip code submit, and some high-paying offers pay on credit card submit. There are offers for almost any niche you could possibly think of. As you may know, email lists are extremely valuable, so by converting your Facebook fan base into a “buying” email list, you can make tons of money. The best way to go about this is to set up a blog about the same niche as your fan page. Write niche-related articles on your blog and post the links to your blog posts on the fan page. Then have your readers subscribe to your email list and send them niche-related affiliate offers by email. The last and most appropriate way to monetize your fan page is by promoting other fan pages, but this only works if you already have a solid fan base. Depending on the size of your page, other related fan pages will pay you monthly for you to share their posts on your page. If you rack up enough clients, you’ll have a pretty nice recurring monthly profit. Don’t be afraid to reach out to other related pages and offer to promote for them.
Will you be reaching out to other niches to promote for as a way to bring in some extra cash now that you know how?