Unique content that offers solutions for every day problems, business or personal, it epic content that will go viral when written clearly and effectively. It also helps you not only rank higher in the search engines with organic traffic but also helps you stay on the first few pages when done properly and on a regular basis.
Do you have a plan to create unique content that will stand out from the masses of content written daily online?
Check out 7 ways to write the most effective content for driving traffic, thus increasing sales:
#1: Competitors’ forums: One of the most ridiculously simple methods, though it’s a little controversial, is to stalk your competitors’ web presence. Some regard this as unethical, but I think it’s in the best interest of both the customer and your business for you to figure out what your competitors are doing (and do it better).
#2: Comments: When we speak of comments, I’m not just talking about comments on your website alone. Comments are made on many websites and forums. Comment threads run into the hundreds on websites like Reddit. Discussion boards are flooded with people talking about something — expressing their need for some particular solution.
#3: Surveys (online and offline): Surveys are good because out of thousands polled, typically a few hundred will respond. And most of the people who respond are particularly interested in something (which is why they took the extra time and effort to answer boring questions). The results provide a funnel through which a targeted group is giving you ideas about what your content should include or cover.
#4: Keyword research – Trends, Related & AdWords tools: Google’s own Trends can inform you about the interest level people have shown toward a particular item. You can pick generic keywords in your niche and look up trends. If you’re hard pressed for time, Google’s Related Keywords is a great tool to start your content research and production. Related keywords are mentioned at the end of each search page. When you see a long-tail keyword, you should pick it up, do some preliminary research on it, and if indications are promising enough (search volume, competition, ROI of a particular theme/topic), you can produce content around that.
#5: The social networks: Twitter: #hashtags are a good place to start. Experts in your niche are bound to have conversations on Twitter that can lead to some really specific, targeted topic ideas that will solve a pressing need being discussed in the Twitterverse. Facebook & Google+ pages: Brand pages try to engage with their audiences at an intense level. That can spark comments in which people explicitly demand something. Capitalize on this and you might really be at the forefront of creating really useful content that targets your audience perfectly.
#6. Product forums, a.k.a. support: If your niche has a product and people are looking for support, in all probability there’s going to be a forum somewhere. If your client is producing a product, find out if there are forums and support pages that relate to it. Such forums are gold mines that can be mined to learn exactly what the target audience needs.
#7: eCommerce: Head over to places where an associated product is being sold. This might be a JBL headphones listing on Amazon or a Sennheiser headphone set on eBay. Check out customer reviews, comments, and the general chatter around the product. When you go through these reviews, you can find some interesting suggestions, a few tips, and potential insights about the product.
Do you know of any other ways to find solutions to peoples problems by turning out epic content?