Writing great marketing emails is like staying in shape.
You've got to practice.
The more you do it, the better you'll get at it.
An awesome new infographic from The Content Marketing Institute offers a fantastic seven minute crash course in everything you need to know to craft email copy that sells.
It's like the “8 Minute Abs” of email copywriting.
In just one large — but not that large — image, they cover basic, intermediate, and advanced email marketing principles that entrepreneurs need to know about to get an edge in competitive markets.
Email is one of the best marketing and sales tools out there.
It may seem old fashioned, but at the end of the day, it's incredibly effective. The ROI on email marketing is through the roof.
If you can write great email copy, you can make a lot of money.
It's a skill worth cultivating, and it could make a huge difference in your company's growth and success.
It might just be the key to unlocking the kind of exponential growth that every business owner dreams of.
Here's what you need to know.
Think of a well-executed email strategy as the backbone of a successful content marketing program.
It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.
If you are looking to evaluate the fitness of your email content, CMI’s original 7-Minute Email Workout infographic is a great quick-start guide on how to test the strength of your e-newsletters and fine-tune your delivery strategies at all levels of experience – beginner, intermediate, and advanced.
[image source: The Content Marketing Institute]
Interested in learning more?
You can read the full article over at The Content Marketing Institute, where author Jodi Harris offers tons of insightful, actionable advice you can start implementing today.