Many retailers worry about the slow summer months and just try to get through them as fast as possible. The funny part is, with more and more people being out and about why is it not considered the perfect time for offline marketing?
Check out 5 summer tips to boost sales for your retail business all summer long:
Get Outdoors: Draw in passersby’s by taking your business outside, too. More than just window signs, which are easy to ignore, use signage that juts out onto the sidewalk or walkway so it can’t be missed. Tie a few balloons to a sidewalk easel promoting a sale or new summer merchandise. Also consider putting out water bowls for dogs so their owners will stop a moment in front of your establishment to refresh their pets.
Sponsor or Participate in Local Events: Find out what events will be going on in your community this summer that are relevant to your customer base. Then figure out how you can participate.
Tap Into Tourists: Ask the business owners if you can cross-promote by putting brochures, sale notices or business cards in their locations (offer to do the same for them, of course). Find out about advertising on their websites.
Throw a Party: Create excitement by hosting a summer event at your store that includes free giveaways, music, refreshments, face-painting for kids—whatever activities make sense for your store. Mail and/or email your customers party invitations that can be redeemed for a discount or a free gift with purchase.
Make it a Group Effort: Market your store with other business owners in your shopping center or on your street by hosting a summer sidewalk sale. (Check zoning regulations or shopping center rules before planning this, of course.)
Have you tried any of these 5 offline summer marketing tips before? What did you try and how did it work out?