Raise your hand if you want to be an awesome copywriter.
That’s what I thought. (Me too).
Writing great copy is what gets people to click on your posts or ads. It’s what inspires people to BUY.
Your product or service might be amazing, but if your copy is weak, it won’t matter, because people won’t take action.
Luckily, copywriting, like anything else, is a skill that can be learned and developed over time.
It just takes practice.
Even New York Times best selling author Neil Patel admits that when he first started writing, he wasn’t very good. It took study and lots of practice. But eventually, he got pretty dang good at it.
Here are five quick copywriting tips from Neil himself:
1. Use you instead of we or us
Guess what? Your copy shouldn’t be about you. It should be about the customer.
Using you means the copy is talking directly to the customer. But using we and us turns you into another boring company.
2. Practice writing fewer words
Even if you’re writing a 3,000-word blog post, you still need to be concise. Take Strunk’s advice, and “omit needless words.”
Next time you’re writing something, challenge yourself to express your idea with as few words as possible. Then, build on that skeleton.
3. Write shorter sentences
Short sentences are powerful.
While you shouldn’t try to make every sentence short, you should use them to break up the text. No one wants to read a sentence that’s two paragraphs long.
Short sentences catch your readers’ attention. They’re easier to digest, and they help readers move through the content easily.
4. Harness the power of single sentence paragraphs
A single sentence paragraph can do a lot.
(See what I did there?)
When you use a single sentence paragraph on its own, you draw attention to it. Your readers will know that’s an important point to remember.
5. Keep it focused
Writing about sales? You could go into all sorts of topics, from marketing to public speaking.
But it’s important to narrow that scope so you don’t lose readers by going on tangents.
Keep everything on topic. Don’t talk about another subject unless it’s relevant. If you do talk about something else, keep it short.
Did you notice that less is more? You can check out more copywriting tips at QuickSprout