If you own a local business, Facebook ads are one of the most powerful marketing tools available.
It’s a fantastic way to reach people in your area with the right interests, broadcasting your message to the right people and cultivating brand awareness locally.
In fact, Facebook ads can actually surpass other marketing channels like PPC search ads, content marketing, and other social media sites like Instagram and Twitter.
Plus, it’s cost effective.
You only need a little bit of money to get started experimenting with Facebook ads. And the more you experiment, the more information you’ll have about what works, what doesn’t, and how to maximize your ROI.
With custom and lookalike audience targeting options, you can pinpoint and segment your ideal audience of potential customers.
Plus, you have tons of tools to track your campaigns, helping you further optimize your approach as you go along.
A recent post from Wishpond sums up why smart business owners are using Facebook ads extensively to market to local audiences.
Why Facebook Ads Work for Local Business
1. People don’t search on Google for items they buy locally and frequently
The first place local businesses generally start when advertising online is with Google. For most businesses this is the best idea, but not for all.
When people usually buy something locally and on a more regular basis, say groceries, dry cleaning services, or cosmetics, they’re probably not going to search online to buy those things.
They just want to go to the nearest store to get them NOW.
So to to drive in-store sales with online ads, you need to be able to both target the right people in your local area, and reach them somewhere that they’ll see it. The one website that allows you to do both of these things is Facebook.
2. You can easily target people within a certain geographical area of your business
Facebook allows you to target your Ads as finitely as a single town or city. This makes it easy to only show your Ad to the people who will be able to walk or drive to your store.
3. You can easily promote coupons and offers
Using either a 3rd party Facebook coupon app, or Facebook’s Offers app, you can easily advertise your coupons and drive people to claim them on Facebook.
4. You can target people who have bought from you in the past
Using Facebook’s Custom Audience targeting option, you can target people whose email address or phone number you have collected. And if you use any kind of loyalty program, then you will have this kind of information.
You can learn more about Facebook ads for local businesses over at Wishpond.