You’ve probably noticed that over the last year or so, video live streaming has really taken off in popularity.
Youtube, Facebook, Tumblr, and other social media platforms have introduced this feature for their users, and overall, it’s been a massive success.
Like regular video content, live streaming offers a unique way for companies to reach their audiences.
Live streaming is here to stay, and this relatively new medium is something you can start incorporating into your own marketing strategy.
But what should you do in a live stream?
What do you show people? What should you talk about? How do you keep people engaged throughout the stream?
Entrepreneur has some great tips about what kind of content performs well for live streaming video, which could help give you new ideas for awesome content.
Q&As with your audience.
Probably one of the most fruitful types of livestreams you can do is one where you answer any questions people might have. It’s a valuable way to interact with your audience and get as much input from them as possible on what they think about the brand, new product or service you offer.
Product introductions and special announcements.
The introduction of a new product can be a boring affair for people unable to attend the sometimes glamorous events accompanying them. Now everyone can participate in a live event during which a brand releases information about a new product.
This trend has caught on like wildfire with car companies. For example, Nissan streamed its launching of the 2016 Maxima at New York’s auto show. Meanwhile, General Motors became the first car manufacturer to livestream a product introduction on Facebook when they revealed the new Chevy Volt EV at the Consumer Electronics Show.
Interviews and influencer outreach.
Interviewing industry elites and popular influencers can also have a positive effect on your conversion rate if you’re promoting your company. People trust other influencers and experts when making decisions about a product they might want to buy. By associating yourselves with such high profile people you are also enhancing your own reputation.
You can read more about livestreaming over at Entrepreneur, including what time to schedule a livestream. They also discuss other kinds of content you can consider using, like a glimpse “behind the scenes” of your company.