Dropshipping is red hot right now in the entrepreneurial community, and for very good reason.
With impressively modest up-front starting costs — in some cases, literally under $100 — plus no need to handle inventory, let alone design or manufacture products, it's a great way to get your feet wet in ecommerce without putting yourself in the hole.
But the affordability, ease, and accessibility is a curse as well as a blessing.
It's easy to get into, but it's also easy to make some really, really dire mistakes early in the process of building the business.
These all too common dropshipping mistakes can doom your business long before you even launch the website.
In a recent Dropshipping 101 guide from Shopify, they go over a few of the major mistakes that people make when they're new to dropshipping.
These missteps happen early in the process. They have to do with things like choosing a product and finding an audience to market to.
Don't find yourself wandering down the wrong path before you've even truly begun.
Avoid these three devastating mistakes, and give your business a chance to become what you've always dreamed it could be.
DROPSHIPPING MISTAKES TO AVOID
Common mistakes that should be avoided when picking a product for dropshipping:
You can find tons of additional in-depth information about how dropshipping works, who it works for, and how to get started, in the full Drop Shipping 101 guide from Shopify.