At first glance, affiliate marketing may seem simple.
There’s no need to create your own products. And there are tons and tons of products out there to promote.
It’s like the world is at your fingertips. You almost feel invincible.
But then what happens?
You pick a product (putting very little thought into it), throw some traffic at it, and…
Or worse, negative feedback. Maybe some people buy, but then they want a refund because they hate the product.
So what gives?
Here are two common pitfalls of affiliate marketing, and what to focus on instead:
Not selecting your merchants carefully.
Don’t choose merchants based solely on who pays the highest commission. Consider more those who have the best reputation in the industry and sell reliable and quality products.
Not choosing companies you trust.
Never endorse a product or service that you won’t buy yourself or recommend to your family. Whether you promote it through your blog, e-mail, or web site, make sure you don’t sacrifice your name for a mediocre brand. Opt for a company that you really support and trust.
Have a genuine interest in helping your readers.
Think of affiliate ads as added resources that can boost your site’s content. Thus, always make sure they are helpful, useful, and informative. Take time to write a detailed review and use the ads to point them in the right direction once they decided to act on your info.
Source: Affiliate Mission