What are your favorite social media platforms to refer to when you're looking for qualified job applicants?
Social media has changed how we interact online, with terms like “bookmarking” websites or adding a “friend” on Facebook. With Groupon revolutionizing how we consume and Twitter transforming how we read our news we start to see these new aspects pouring over into our everyday lives.
Human Resources started to notice over a decade ago the ability to find better qualified candidates with just a few mouse clicks. Now they will have to figure out how to combine that ability with social media to better connect with consumers and candidates:
Today, one of every six Americans uses social media. Of those, 59 percent interact with businesses through social media sites, with one in four checking in more than once a week (Cone Communications). And consumers who “like” your business give your brand and your bottom line a “thumbs-up.” In fact, 61 percent of Facebook users who have “liked” a brand note that they are more likely to purchase from that brand (AllFacebook).
Not only has social media changed the hiring process but it is effecting the restaurant industry as well:
Social media is already revolutionizing the restaurant industry. The NRA's 2012 Restaurant Industry Forecast found that more than 80 percent of restaurant operators plan to increase their social media marketing efforts. Over the next two years, more than half plan to add online review sites, Facebook, Twitter, and blogs into their marketing mix.
Social media takes hiring “who you know” to a whole new level by making it easier to target a desired demographic all while reducing costs with free listings. Social networks like LinkedIn made applying for positions as easy as clicking your mouse while other networks like BranchOut made job search available for mobile.
Social media sources are able to be filtered through advanced management systems to focus on the most qualified candidtaes:
Developments such as these continue to drive innovation in franchising. The future of franchise hiring and repeat customers is a two-way conversation. If you're not speaking the lingo, you'll be left behind.
Once you structure a path for your franchise to head in you can start looking for successful assets. Utilize industry innovations like social media, branding and trends to build a better development plan. And always keep an open comm with management about the direction you want your company to head in and what it will take to get there. Then simply encourage them to take charge to get it done.