Every business needs a blog, and online stores are no exception.
But when you're running an ecommerce business, it can be hard to come up with fresh new blog post ideas.
Some ideas for posts can be pretty obvious, but over time, it gets harder and harder to brainstorm fresh new concepts you haven't already done before.
So how do you find a great idea?
Why not cheat a little and use a prefab template? (I mean, there's no sense in reinventing the wheel, right?)
In a recent blog post, Shopify offers some great step by step blueprints you can use to create awesome content that your audience will love.
One of the best templates around is their Gift Guide Post Template.
And with the holiday season just around the corner, it's the perfect time of year to frame your product as the perfect Christmas present for family and friends.
As a bonus, gift guides also tend to get a lot of social shares.
Here's a ready-to-use template you can use to weave your own products into a gift guide designed perfectly for your customer base.
Gift Guide Post Template
Gift guides are the perfect way to remind your audience that hey, insert-gifting-occasion-here is coming up soon, and your wares would make a great gift.
These posts do double-duty, because they can become a shareable wish list your audience will pass on, and they can be found via search engines by desperate gift-hunters who have no idea what to buy for guitar players, or football fans, or vegans, or yogis.
Hey, maybe they’re shopping for a guitar-playing football fan who loves to chow down on vegan grub after yoga class, and that’s your ideal target market.
You never know.
That would (potentially) be a hard person to shop for, and you might have the perfect thing for them!
So since we’re all still waiting for Oprah to do a favorite-things list for vegan, guitar-playing, football-loving yogis, a gift guide blog post is a great way for you to fill the void.
You’ll be able to include your products, along with some other stellar ideas that you think your target audience would love.
It can be anything from related books, to other brands, but your goal is to provide a genuinely helpful list of gifts that your audience would adore.
Here’s exactly how to do it.
For this post, you’ll need…
- A list of 8-12 items that would be perfect gifts for your target audience (including 1-3 of your products)
- An image of each item
- The price of each item
- A short description of each item, and why it’s a great gift for your audience
- A link to each item
Once you’ve got all that content, your post is about 80% of the way there (score).
For the best results, aim to include a variety of products and price points, all aiming for the same niche customer.
If you know other small business’ products that would be perfect to include in the guide, reach out to them as you’re putting it together—it could be a great way to collaborate with other business owners.
You can find three more awesome, easy-to-implement blog post templates in the full blog post from Shopify.