Generating leads is the lifeblood of any business. For an online business, the best way to do so is to offer a piece of content that is valuable to your target market. (This sounds kind of like a review, right? Stick with me.)
The problem a lot of people face is, they come up with a piece of content to offer, but it's not converting.
This can be frustrating.
You start second guessing all kinds of things: the type of content you're offering, the traffic source, your ads, maybe even yourself.
But don't throw in the towel just yet. Instead, take a look at what you're offering and see if it has all four essential elements of list building.
If you've missed the mark a bit, you may not need to start from scratch. It may only require a few tweaks in how you frame your offer.
Here are the four essential elements, plus a vocabulary refresher:
Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.
The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
Lead Magnets don’t have to be lengthy. Or complex. Or time-intensive to create.
In fact, a long and complex Lead Magnet will likely convert poorly.
You simply need to solve a specific problem with a specific solution for a specific segment of your market.
1. Ultra Specific
Do I sound like a broken record yet? I’ll repeat specificity more times than you can count because it’s just that important.
Lead magnets should NEVER be vague. They must offer an ultra-specific solution to an ultra-specific market.
2. One Big Thing
Everyone wants a “magic pill” or “silver bullet,” so it’s always better to make and deliver one big promise as opposed to a lot of little ones.
3. Speaks to a Known Desired End Result
What does your market REALLY want?
If you can figure that out and offer a Lead Magnet that promises it, prospects will gladly give you their contact information.
4. Immediate Gratification
Avoid using newsletters and multi-day courses as a Lead Magnet.
Your market wants a solution and they want it now.
So does your lead generation content pass the test? If it's not specific enough, maybe you could shorten it and make it all about one thing.
You can read more over at Digital Marketer