You could definitely argue that the most important part of a Facebook ad is its headline. That’s what snags the initial attention you need. But there are other things too, not least the call to action (CTA). This one’s probably the second most important part of any ad. After all, advertising messages are usually designed to compel […]
Here’s How 4 Brands Are Embracing and Profiting From the Chatbot Revolution
Did you know that 40% of consumers actively want to get offers and deals from companies via chatbot? 20% would even consider making a purchase that way. Chatbots are here to stay, and at this point, customers have even gotten comfortable with them. Needless to say, using a chatbot is a no-brainer when it comes to saving […]
Here’s How “Boring” Businesses Can Create Awesome Content
For some companies, content topic ideas can be pretty obvious. There’s a lot of cool stuff to talk about, and your audience loves reading about that stuff. Content marketing is a no-brainer. But in some niches or industries, it’s tough to figure out what kind of thing you could even write a blog post about, […]
4 Simple Steps to Optimize a New YouTube Channel
As video content increasingly rivals text-based articles and blog posts in its importance as a medium, brands in just about every niche and industry are publishing regularly to Youtube. If you’re starting a new business — whether it’s a full time thing or a side hustle — one of the first things you might want […]
Ethically Swipe a Competitor’s Content Strategy With This Clever 3-Step Process
If you’re using content marketing, then so are your competitors. And that’s not just people who compete with you directly, by offering similar products or services. This can also include people with whom you’re competing not for the audience’s pocketbooks, per se, but for their attention. So one of these days, you’re going to need […]
