It may not be the only name in the game, but Google AdWords is practically synonymous with PPC advertising. If you’re not using it, you may very well be missing out on tons of sales. If people Google it, AdWords is probably profitable. It’s been around since 2000 — that’s over 17 years! — and it’s powered […]
This Mindset Shift Will Change The Way Entrepreneurs Look at Content Marketing
Whatever kind of business or side hustle you’re running, you’re probably using content marketing to connect with potential customers. After all, everyone’s doing it. And that’s exactly the problem. While the so-classic-it’s-trite-now maxim “content is king” dates all the way back to 1996, it was around 2010 that content marketing really started making waves in the marketing […]
Here’s The Key to Getting Noticed in a Crowded Niche
Crowded niches are crowded for a reason: there’s a lot of money to be made there. Folk wisdom is usually to choose a small niche that no one else is focusing on. But you might not want to shy away from those big, massive evergreen niches. Believe it or not, with the right marketing strategy, […]
Keep Customers Hooked With This Content Format That Never Goes Out of Style
Content is a must-have for just about any business, and there are some time tested content types that work every time. One of the best focuses on educating your audience. It’s how-to content, and audiences love it. Everyone has questions about how to do something, and your brand can deliver exactly the answers they’re looking […]
Try This Time-Tested Ecommerce Strategy That Brings In More Sales With Less Marketing Effort
Advertising and marketing take time, energy, and money. Sometimes, ecommerce entrepreneurs don’t have enough of all three of those things to really focus in on driving traffic and making sales. Between sourcing products, handling financials, maintaining your website, and other things you have to do to run an ecommerce business, you might already be overloaded, […]
