If you’re like a lot of older Millennials, Snapchat seemed like it came out of nowhere. Wildly popular among teens and college students, this image-based messaging app offers creative tools for smart marketers to reach out and make a connection with their audiences. Two popular features on Snapchat’s self-serve advertising platform are sponsored geofilters and […]
3 Common Email Marketing Obstacles That Most People Don’t Recognize
Hubspot is one of the biggest marketing and sales SaaS companies in existence. Their smart content marketing strategy, combined with a solid product, has elevated them into one of the best-known brands in the digital marketing world. Despite being known for their own inbound and content marketing, Hubspot’s team started to realize that they had […]
Steal These Smart Email Ideas from Top Online Retailers
There’s a long road between becoming a lead and becoming a customer. A lot of your leads will need to be carefully nurtured throughout each phase of the buying process, keeping them in your sales funnel from beginning to end. For many online retailers, email is a big part of their strategy for keeping leads […]
The Surprising Truth About Gen Z: How to Reach Teens With Marketing That Works
Everyone’s always talking about Millennials, it seems. Whether they’re being praised for being socially conscious and innovative, or criticized for alleged entitlement and laziness, this generation is always all over the media. A lot of people still think of Millennials as the “young people.” In reality, though, quite a few are currently well into their […]
Boost Brand Awareness and Get More Attention With This Smart Facebook Live Video Strategy
Social media “influencers” can be bloggers, Youtubers, models, and more. They have a loyal fan base, whether it consists of 10,000 followers or hundreds of thousands. That audience trusts them, in a way that doesn’t really extend to your typical “mainstream” celebrities. Influencers have a certain authenticity about them. They come across as accessible, and […]
