If you’re using Facebook ads to promote your business, there are several ways you can segment custom audiences. You could focus on people who’ve engaged with your Facebook page recently. Or, you could target people who subscribed recently to your email list, or who’ve downloaded an ebook from your website. But among these types of […]
Need a Niche? These 5 Industries Get Over 80% Of All US Search Traffic
Looking for a viable niche or business idea? Sometimes, it helps a lot to start up at the top, with a broad niche, and work your way down. If you’re looking for lucrative subniches, chances are they’ll fall into one of the biggest general categories. In a recent study published by Moz, the author found […]
3 Amazing Tools for Connecting With Powerful CEOs
There’s an old saying about business success: “It’s not what you know, it’s who you know.” Getting in touch with the right people can have powerful effects for your company. When you’re selling a product or a service to other businesses, you find yourself doing a lot of cold email outreach. And much of the time, […]
4 Easy Steps to Targeting High-Value Customers on Facebook
Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your current high-value customers, you can target similar users, helping you bring in more lucrative customers or clients for your business. The algorithms […]
How to Write Outreach Emails That People Will Actually Read and Respond To
Crafting great outreach emails is a fine art that’s hard to master. In many cases, you’re reaching out to someone who already gets tons of similar inquiries in their inbox on a daily basis… Along with all their other email. Getting their attention and standing out are essential, and that’s a lot easier said than done. If […]
