For local businesses, especially in certain industries, third party reviews on sites like Yelp or TripAdvisor are absolutely crucial to the company’s success. In turn, this also affects the business’s ability to show up at the top of Google search results for relevant terms. You’ve probably noticed that there’s a “map pack” at the top, […]
5 Easy Tips to Writing Great Welcome Emails That Keep Audiences Wanting More
Persuading your audience to subscribe to your newsletter is only half the battle. Once you’ve gotten them to give you their email address in exchange for whatever you’re using as a lead magnet, they’ll start receiving your newsletters in their inbox. Just because someone converted on your lead magnet and subscribed to your mailing list, […]
3 Ways Artificial Intelligence Will Change the Face of Digital Marketing
Artificial intelligence is here to stay. While we’re still pretty far away from sapient supercomputers and strong AI, machine learning has opened up new possibilities in the world of digital marketing. New applications of AI technology are already starting to make their mark on social media, in the way that consumers conduct a web search, and […]
10 Smart Ways to Take Old Blog Posts & Transform Them Into Awesome New Content
If you’re doing blogging and content marketing for your online business (if you’re not… you really should be!) Then you’ve probably got a big pile of old posts sitting in your blog. Perhaps at one time they were getting attention and helping you drive traffic, but now that they’re old… Not so much. Old blog […]
5 Clever Ways to Get Featured on Popular Websites
Getting featured on a popular website is a great way to get your content in front of more people. You’ll also pick up some useful backlinks using this strategy. Cold email outreach to journalists and bloggers is the usual strategy for this, but it takes up a lot of your time and energy. Of all the many […]
