Recently, Facebook introduced a few new kinds of metrics to its advertising platform. This creates brand new ways to measure how much engagement your campaigns are getting. One of the new metrics is “Landing Page Views,” and it’s a good place to focus if your campaign goal is to drive traffic to a landing page. […]
This Common Influencer Marketing Mistake Wastes Time and Money
Influencer marketing is getting more and more popular these days. An “influencer” is someone with a large following and a considerable amount of klout on social media. These figures exist in tons of different niches, from IT to fashion and beauty. They’re highly respected by their audiences, and so if you can get them to […]
10 Clever Ways to Revitalize Outdated Blog Content
If your business uses blog content as a major part of your inbound marketing strategy, then chances are, you’re publishing on at least a weekly basis. Once your site’s been live for a few years, those weekly posts add up. You can end up with a ton of content on your site. For the most part, that’s […]
3 Smart Tips for Getting The Most Out of Facebook Ads
Paid advertising is all about the ROI. The goal is to get as much revenue as you can as a result of each advertisement you create and publish, while keeping your total ad spend as low as you can. Facebook ads usually involve a lot of trial and error. You might find yourself experimenting with […]
4 Smart Business Ideas With Serious Profit Potential
If you’re thinking of starting an online business, one of the hardest parts of the process is finding the right business idea. There are all kinds of ways to make money online, some of which have a lower barrier to entry than others. One of the most popular ways to make money online is affiliate […]
