Last year, in 2016, Facebook cut organic reach for business pages — And that wasn’t the first time they’ve done that. At this point, it’s very much a pay-to-play platform. The upside to this is that as an advertising platform, Facebook is pretty great. With robust audience targeting options, you can reach even very specific […]
Coca-Cola’s Been Killing It on Instagram. Here’s What Smart Marketers Can Learn From Them
Instagram’s quickly become one of the top social media platforms, and it’s kind of a unique medium unto itself. It’s unapologetically visually oriented. The kind of place where a picture really is worth thousands of words. To use it for marketing, you need to get creative. Instagram is a very recreational kind of platform. It’s […]
Demystifying Facebook Business Manager: How to Make the Most of These Helpful Marketing Tools
A lot of marketers — even people who are otherwise experts on Facebook advertising — find Facebook Business Manager kind of confusing. Intimidating, even. If you’re not familiar with it, it comes across as a sea of information overload. You know those studies about how too much choice can actually turn consumers off? It’s that […]
Drive More Conversions From This Often-Overlooked Place
There are a lot of places where businesses can make a sale. Maybe some people come directly to your online store for a particular product. Other sales happen because someone saw your Facebook ad, or you came up in a Google search, or someone heard a good word from a trusted friend. But this is […]
This is Why Brands Fail at Viral Marketing
At this point, the word “viral” probably makes you groan a little. It’s not exactly new, and the more the term gets used in the media, the more it’s started to reek of “older gen X and baby boomers not understanding how 20-somethings use the internet.” But honestly, “viral marketing” is still very much a […]
