Webinars are a fantastic way to sell just about anything online. Digital products, physical products, consulting packages, done-for-you services, the list goes on and on.
I love that webinars allow you to grow your email list, as well as make sales at the same time! They also allow you to establish yourself as an expert and build your credibility.
And when done live, webinars allow you to connect with your audience, giving them what feels like a 1-on-1 experience. This communication helps you better understand their problems, and the fact that you can answer their questions makes it more likely for them to buy from you.
So when it comes to deciding on a webinar topic, there are some important things you'll want to keep in mind. These thing are crucial when it comes to generating revenue from your webinars.
Here are four invaluable tips:
Don’t reinvent the wheel.
Look at the blog posts that go viral. Look at the webinars that attract thousands of attendees. What do they have in common?
Their topic is super specific, they often arouse curiosity and they also promise a big benefit. Do the same.
Solve a single problem…
Firstly, your webinar needs to be super helpful above anything else. It doesn’t require slick slides, you don’t have to be the world’s greatest speaker, and you might face an occasional tech glitch and still have a successful webinar because the content was so valuable.
The easiest way to give value is to solve a problem your audience has.
…But don't overwhelm them.
Now here’s where most people go wrong. They give away so much that they end up overwhelming their audience. They make their audience feel it’s too much work to get what they want and so they don’t buy.
The trick is to pick one challenge your audience faces and help them solve it.
Then give some of your best stuff away so even if your audience doesn’t buy anything from you, they feel like it was the best use of their time and end up becoming a loyal advocate. They might also buy the next time or tell their friends about you so consider that a win.
The logical next step is your product.
You will educate people about why they are struggling. So you talk about the ‘why’. You also tell them what needs to happen to solve their problem and show them the ‘how’.
On the webinar, you will pick one specific area and teach them something. This is the ‘what’. However, you will offer your product or service as the complete solution.
This is critical.
Your topic needs to come off of your offer. Your offer dictates the topic of your webinar. If you choose a topic that has nothing to do with that you are selling, you will find it very hard to transition into a pitch.
To learn more about creating webinars that sell, head over to GetResponse.
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