If you had an ad budget of $10 a day, what would you do with it?
You might be thinking: Facebook!
And you'd be smart to think that. But what EXACTLY would you do with $10/day?
If you're not quite sure, expert digital marketer Molly Pittman has some creative suggestions.
In a recent article from Digital Marketer, Pittman and other industry experts give their opinions about how to make the most of a small advertising budget.
Here's what she has to say about using just $10 a day to grow your site with paid advertising.
Molly Pittman, Digital Marketer
If I had $10/day to spend on paid media, I’d use it to acquire as many customers as possible for Digital Marketer.
How would I do it? I would start by promoting a piece of content.
I spend $6/day to run traffic to this blog post on Facebook Advertising Pixels.
I would run a Facebook ad campaign for website clicks and target interests such as:
- Ad Age
- Search Engine Land
- Website Magazine
- Social Media Today
- Social Fresh
- Search Marketing Expo
I’m trying to target cold prospects who are interested in or are currently running paid traffic, specifically Facebook ads.
Here’s what the ad would look like:
[image source: Digital Marketer]
The goal here is to send as many clicks to the blog post as possible. Why?
By sending them to a blog post we’re able to introduce them to Digital Marketer and establish ourselves as an authority by giving value first. We’re building up relationship equity so that when we ask them to opt in or buy later in the relationship… they’re more likely to do so.
Because they’re visiting our site, we’re able to pixel and add them to our retargeting audiences so that we can run ads to them later.
Because they clicked and showed interest in content about Facebook Advertising, we know something SPECIFIC about this user. We know that they’re interested in Facebook advertising, not just a broad topic like digital marketing. Now, we can follow up with a specific offer that aligns with their interest …
I would then have a campaign set for $3/day to retarget the visitors of the blog post. We’ve already introduced ourselves, given value first, and we know that they’re interested in Facebook advertising… so, we will make them a related offer.
[image source: Digital Marketer]
This ad will ask visitors to opt in in order to download our Facebook Ad Templates lead magnet. The purpose of this ad is lead generation, and…
…now that they’re in the funnel they’ll be made offers like a $7 Execution Plan on how to create a high converting Facebook ad campaign and a $38.60/mos membership to Digital Marketer Lab.
I would then spend $1/day on a retargeting ad for people who opted in for the Facebook Ad Templates but did not buy the $7 Execution Plan.
This ad is there to remind people to take the next step in the marketing funnel. By using the copy…
“Did life get in the way? You forgot to take advantage of this deal?”
… we’re assuming that they didn’t say “no” to begin with, that for some reason they just couldn’t complete the action.
For only $10 we’ve built an automated system for building relationships with cold prospects and converting them into leads and sales for your business!
You can find out how five other pro marketers would spend $10/day buying website traffic over at Digital Marketer.