There are quite a few channels to get eyes on your online business.
There are ways to get traffic organically, mostly for free, like SEO and social media posts.
Then, there's paid traffic. There's Facebook ads, plus paid ads on other sites like Twitter, Instagram, and even Reddit. Not to mention PPC ads in Google's search results.
But what about display ads?
You know, those ads you see on the top and sides when you read content online. Sometimes they have pictures and text, sometimes it's a video. Chances are, you've noticed at least some of them.
It's pretty common for solopreneurs to overlook the power of display advertising, but for some types of products and content, it's one of the best ways to get your brand out there.
Nowhere is this more true than in the world of ecommerce. Display advertising is a tactic that all of the top ecommerce brands are leveraging.
If you're selling something in an online store, display ads could make a huge difference for your business.
A recent post from SEMRush emphasizes that not only are display ads effective, but they're surprisingly affordable, too.
Display Advertising for Increasing Brand Awareness
Very often, display advertising stands at the beginning of the customer’s journey, and with this type of ad you can target a much broader audience during the inspiration/awareness phase and create attention for your brand thanks to targeted placement.
It is also one of the cheapest ways to increase brand awareness.
Just going off of the Google Display Network alone (which SEMrush provides data on), it reaches approximately 92 percent of all internet user and 65 percent of those users are reached daily.
According to our data, twenty-three out of twenty-five top of the U.S. online stores use these types of ads, and fifteen leading retailers have been utilizing them quite a lot – we have seen more than 500 ads for almost every advertiser on our list.
The best thing about display ads is that there is no need for a huge budget to show ads on high-profile websites.
This works perfectly for creating the impression that a company can invest a lot in its advertising campaigns by becoming associated with popular websites.
For more marketing ideas inspired by top eCommerce brands, check out the full post over at SEMRush.