In a crowded content landscape, it can be really hard to stand out.
Things start to blur together.
There's just so much content out there.
No one has the time, energy, or brainpower to read and process every single thing.
There probably isn't even enough time within an entire human lifetime to take it all in.
We're constantly bombarded by a ton of information, from every direction.
As soon as you get online, or check your phone, things are flying at you from every which-way.
Your own audience is experiencing the exact same thing.
And your content can kind of start to blur together with everything else.
You need to find a way to stand out from the crowd.
You want people to actually remember your brand, not just skim your content and then forget all about you.
Contently just published a cool new infographic that walks you through the process of finding your unique brand voice.
You can learn more about crafting the perfect brand identity over at Contently.