After working 5+ years in the field of data science, Tomi decided to launch a website on the subject.
The site was centered around promoting his 6-week course on getting started in data science.
Anybody with at least a little time in the real world has enough experience to be an authority in their area, at least in the elearning industry.
Trust me, if you have at least a year of experience in a field, you can create and sell a profitable information product on it.
With just a quick browse on Udemy, you can find people selling information on all kinds of things.
There are courses on Excel, on mental health, sports, stamp collecting, programming, and even on Legos!
If there are people profiting off of Lego skills, then you definitely have the experience to create an info product of your own to promote.
Tomi drove traffic to his course by growing his site as a blog, which helped grow him a small email list of around 1,000 subscribers. Over the course of 18 months, he grew his data science blog to 20,000 unique visitors a month.
His 1,000 member email list is actually pretty small, but his success proves that you don't need a huge community to have a successful product launch.
There are dozens of successful case studies where people made thousands of dollars from lists of just a few hundred.
In some cases, a small, united, tight-knit community is more profitable than a large, unengaged, uncaring community.
From his traffic, he began to promote his course, which generated a few thousand dollars
At first he sold the course for $60, but later decided the info he was selling was so valuable that he bumped the price up to $497.
Many elearning entrepreneurs sell themselves short.
They don't want to take the risk of selling a very expensive product, so they keep the price low.
By keeping the price too low, you could be losing out on thousands of dollars in profit.
With some simple math, you'll find that high-ticket products are very smart.
If you have a $1,000 product, you only need to find 10 customers to make $10,000 – imagine what you could do with 10 grand…
At $497, Tomi's course brought in 23 students, making for over $10,000 in sales.
With 21 Days to Profit, you can build a business modeled just like Tomi's and start generating profit in under a month.
The program has literally EVERYTHING you need to get your first online learning business off the ground. For $7 you get:
- A powerful website built for you by a world class tech team
- Comprehensive training from a $60 million digital marketer veteran
- Email marketing tools that will let you capture and nurture a fanbase to profitability
- A members area that will let you host a course of your very own
- And everything else you need to get your profit platform off the ground.