Starting A Business

We’ve all heard the success stories about entrepreneurs that “made it.” They’re like cultural legends, larger than life narratives that embody the goals of many aspiring startup founders and solopreneurs around the world. The rise to fame and fortune of people like Mark Zuckerberg and Richard Branson captures the minds and imaginations of all of […]

“My goal every day is to fill my day with as many of my own choices as possible,” says venture capitalist and entrepreneur James Altucher, in a recent interview with Entrepreneur’s Behind the Brand. Altucher focuses on doing things he personally loves and that catch his interest, not just things that other people ask him […]

Struggling with negative thoughts and emotions? Even if you don’t have a clinical mood disorder, bad moods can destroy your productivity. The good news is that you can actually “train” your brain to think in more positive ways. In fact, this is the basis of many styles of psychotherapy, especially cognitive behavioral therapy (CBT). You […]

Having trouble getting things done for your side business? Most of us do, at least sometimes. It can be hard to motivate yourself to sit down and actually try to make progress, especially when the task seems too big or overwhelming. But what if there were one simple tool you could use to make things […]

Marketing is all about psychology. To succeed, you need a deep understanding of your audience’s needs, desires, and motivations. And like academic and clinical psychology, marketing blends humanistic, intuitive approaches with hard data and quantification. It’s no surprise that there are quite a few people in marketing who actually come from a psychology background. In […]