“The nine to five” is a metonym we use all the time to represent the typical workday. It’s a widespread figure of speech in English-speaking countries, and the fact that we use it so often points to a deeper truth: We’ve been strongly socialized into the idea of the 40 hour workweek. Nine in the morning […]
Starting A Business
When it Comes to Building an Audience, Here’s How the World’s Top Entrepreneurs Think
Building an audience is the lynchpin of successful online businesses. It doesn’t matter what kind of business it is. It could be an online store that white labels and dropships products, or a blog monetized with affiliate links, or even a SaaS company. To succeed, you need to reach people. That’s what marketing is all […]
Richard Branson Wrote a Letter to His 25-Year-Old Self. Here’s His Advice for Young Entrepreneurs.
Richard Branson is an inspiration to aspiring entrepreneurs everywhere. Even if you’re in a totally different line of work, like online affiliate marketing or small-scale niche ecommerce, his business savvy and charismatic persona make him a great role model. Two years ago, in 2015, Branson celebrated his 65th birthday. To celebrate, he created the #ChallengeRichard […]
This is the Reason a Lot of People Fail (Especially When First Starting Out)
When it comes to running your own business, most people fail. The exact point of failure can vary somewhat. Maybe manufacturing your product costs a lot more than you thought, and you can’t make it profitable without charging prices people don’t want to pay. Or maybe you didn’t do market validation right, and it turns […]
The Future is Here: The Paradigm Shift Smart Marketers Are Embracing
There’s a big shift in progress. It’s already begun, but in the future, we’re going to continue to see this trend grow and develop. It’s the rise of voice search, and for entrepreneurs and marketers, it’s the future. While people will always type in search queries for some things, voice search is quickly becoming ubiquitous. […]
