A lot of businesses start with an idea. The company’s founder comes up with something they’d like to make or do, then builds a business around it. Sounds pretty promising, right? The thing is, an idea that seems great might not be very profitable after all. Before you start investing significant capital in a small business, you […]
Starting A Business
Win Over Customers’ Hearts and Minds With This 6 Step Storytelling Strategy
There are only so many stories in the world that can be told. Narrative structure is something that is very deep-seated and intrinsic to human psychological and social experience. You’ve probably heard of Joseph Campbell’s concept of the “Hero’s Journey,” most likely in the context of its influence on Star Wars. Compelling stories follow a few […]
Win Over Even the Toughest Audiences in 3 Simple Steps
Content marketing is about more than just squeezing in some SEO keywords, or making your new company’s website look more legit and trustworthy by maintaining a blog that gets updated regularly. You need to make a real connection with your customers and potential customers. And that’s a lot easier said than done. In a world where we’re […]
Planning on A/B Testing a Campaign? Don’t Start Without Doing This First
A/B testing is one of the best ways to get the hard data you need to refine your marketing strategies. When in doubt, test, test, and test some more. But don’t jump into it just yet. Chances are, you’re forgetting something really, really important. Before you even start, you need one really important thing. You […]
How 2 Successful Businesses Win Their Customers’ Hearts and Minds — And Their Pocketbooks
Quality is important — no one’s arguing that point. Crappy products and shoddy service are no way to win over the hearts and minds of your customers. But there’s more to a company’s success than just what they’re selling. There’s also the matter of branding, one of the most important parts of 21st century marketing […]
