Not seeing the returns you were hoping for on your PPC campaigns? There’s a chance you might be focusing on the wrong metrics. As with nearly every online marketing channel, PPC campaigns involve multiple factors you can measure to try to quantify results. But just as there are vanity metrics on social media, some PPC […]
Making Money Online
Want More Instagram Followers? Just Follow These 8 Simple Steps
Instagram can drive tons of traffic and produce record levels of engagement for a lot of brands, especially B2C companies. Having a strong presence on this super-popular platform is a must for both local and national businesses. All of this is easy to say and repeat, and we’re all aware of this by now. But […]
Keep New Email Subscribers Hooked With This Simple Yet Powerful Strategy
Once you’ve gotten someone to sign up for your email list, the real challenge is keeping them subscribed. How many times have you given a website your email address in exchange for their lead magnet, only to either unsubscribe later, or let the emails sit unread in your Promotions folder? Probably a lot. You need […]
7 Clever New Ways to Segment an Email List
Building a robust email list is a big achievement for a small online business. Once you’ve got it, though, the next step is segmentation. Digital marketing is all about careful audience targeting, and email marketing is no exception. Ideally, along with names and email addresses, you have some kind of demographic info about each person. […]
The Surprising Secret to Affiliate Product Reviews That Convert
Product reviews are a staple of websites that are monetized with affiliate links. And it’s natural to want to give everything a good review — after all, you want people to buy it. But too many perfect reviews could actually make your audience less likely to convert. Think about it — how many products, or movies, […]
