PPC ads are a cornerstone of many companies’ digital marketing strategies, and it can bring an impressive ROI when executed well. Google’s search ads are composed of text, without eye-catching visuals. So you need ad copy that grabs people’s attention, and that has a lot of appeal for your target audience. This can be a […]
Making Money Online
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still relevant months and even years after it’s published. But sometimes, you can benefit from being timely instead. This is where “newsjacking” […]
40 Weird List of Profitable Niches for Smart Affiliates
Can’t find the right niche? You’re far from alone. For the most part, the right niche is one thing about affiliate marketing where you’re basically on your own. You can find out everything you need to know about what affiliate marketing is, how to get started, and how to create and promote content. A lot […]
Google’s Cracking Down on Aggressive Ads. Here’s What Entrepreneurs Need to Know
Ads are far and away the most common, and most popular, way of monetizing a website. They’re usually not the most profitable option, and most people combine Adsense and other ad networks with other strategies like affiliate marketing. But chances are, you have ads on your website. And these ads might even be your primary […]
This One Big Mistake Can Tank a PPC Campaign
Not seeing the returns you were hoping for on your PPC campaigns? There’s a chance you might be focusing on the wrong metrics. As with nearly every online marketing channel, PPC campaigns involve multiple factors you can measure to try to quantify results. But just as there are vanity metrics on social media, some PPC […]
