Creating amazing, original content is hard. It can take a massive amount of your time and energy, and if you want to avoid that, it takes money instead. But we know before you start promoting your brand and your website, you need something that’s worth sharing with people. People think “okay, apparently I need content,” […]
Making Money Online
4 Big Problems That Make CTAs Fall Flat (And How To Fix Them)
Both copy and content are ultimately a means to an end: to get the reader to take action. Sometimes, as with upper funnel content marketing, this action isn’t the biggest focus, but it’s still a driving motivator behind marketing as a whole. A strong call to action, or CTA, can make or break your marketing […]
Here’s Why Every Brand Needs Enemies to Thrive
When you’re building a brand, the point is to make people like you. You want them to feel like your brand is something with which they can really make a genuine, human connection. You want fans and followers, people who look up to your brand as a symbol that means something and reflects their values. […]
Need a Powerful Lead Magnet? Build a Responsive Email List Using These 3 Kinds of Content
To build your email list, you need to offer something of genuine value to your audience. For the most part, unless someone really, really loves your brand, they’re not going to give out contact information or subscribe to your newsletter unless they get something in return. The go-to strategy is usually to offer some kind of […]
This is the Secret Sauce for Social Media Success
Pretty much every brand is on social media, from stodgy enterprise software companies to bold, youthful apparel brands. But not all of these companies necessarily see equal amounts of success. As much as everyone talks about the power of social media for marketing and advertising, tons of companies just haven’t had much luck getting it […]
