For entrepreneurs, Facebook ads can be an affordable yet incredibly powerful way to start marketing to the right audience. One of the trickiest things about Facebook, though, is figuring out what metrics you should be tracking. When it comes to paid advertising, measurement is crucial. If you’re not quantifying your results, you’ll have a very […]
Making Money Online
Why It’s Critical For Every Business to Think Like a Media Company
You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” for tons of successful brands. Brands are the new publishers. In a world where a lot of people feel like the […]
3 Ways to Transform a Blog into a Machine That Basically Prints Money
People don’t really pay for magazine subscriptions very often anymore. So if people don’t want to pay for the New York Times or The Atlantic, they probably aren’t going to pay to subscribe to your blog. Blogging is a pretty popular way to try to make money online. It really can be a pretty profitable side hustle, […]
How One Entrepreneur Made Over $50,000 Through Facebook Ads
Not getting the results you’d hoped for on Facebook? That’s pretty common — a lot of people see their Facebook conversions drop off over time, and it can get kind of disheartening. Facebook can bring some impressive results, but it takes strategy. You need to continuously test different ideas and develop a data-driven strategy to maximize […]
Avoid These 7 Mistakes That Make Marketing Videos Fall Flat
For content marketers, video has rapidly evolved from something optional that’s nice to have… Into one of the most important forms of online media for brands to spread their message. It’s on par with text-based blogs, and just about every business can benefit immensely from creating awesome videos for their audience. But as with any […]
