Instagram is fertile ground for marketers, and remarketing can be one of the best ways to leverage this powerful social media platform’s incredible global reach. Remarketing is the practice of using information you’ve gained by tracking people to deliver ads that are tailored to their exact needs. For example, if someone added something from your […]
Making Money Online
What Really Matters On Facebook: 2 Key Metrics Every Business Should Be Tracking
For entrepreneurs, Facebook ads can be an affordable yet incredibly powerful way to start marketing to the right audience. One of the trickiest things about Facebook, though, is figuring out what metrics you should be tracking. When it comes to paid advertising, measurement is crucial. If you’re not quantifying your results, you’ll have a very […]
Why It’s Critical For Every Business to Think Like a Media Company
You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” for tons of successful brands. Brands are the new publishers. In a world where a lot of people feel like the […]
3 Ways to Transform a Blog into a Machine That Basically Prints Money
People don’t really pay for magazine subscriptions very often anymore. So if people don’t want to pay for the New York Times or The Atlantic, they probably aren’t going to pay to subscribe to your blog. Blogging is a pretty popular way to try to make money online. It really can be a pretty profitable side hustle, […]
How One Entrepreneur Made Over $50,000 Through Facebook Ads
Not getting the results you’d hoped for on Facebook? That’s pretty common — a lot of people see their Facebook conversions drop off over time, and it can get kind of disheartening. Facebook can bring some impressive results, but it takes strategy. You need to continuously test different ideas and develop a data-driven strategy to maximize […]
