Not all content is created equal. You’ve got your “unicorns” and your “donkeys.” Most blog posts are donkeys. A “unicorn post” is one that really takes off. It gets an unusually high quantity of traffic, shares, links, and attention. It ultimately leads to conversions, too. Not every post can be a unicorn, of course. Plus, […]
Making Money Online
This Massive Content Strategy Mistake Drains Budgets Fast
You’re doing great! You’re getting a lot more visitors to your website than you used to. You’ve been grinding away at outreach emails to connect with journalists. You’re focused on social media, too. All your traffic generation efforts are finally paying off. But there’s a problem: traffic may be going up, but your sales are […]
Get More Conversions With This Simple Web Design Tweak
Humans are visual creatures. We process images lightning-fast, and a good deal of that processing happens unconsciously. For these reasons, the way your blog or website plays a massive role in the impression your brand is going to make on your audience. One of the biggest factors in visual design is color. For a mammal, […]
4 Kinds of Blog Content That Keep Readers Coming Back for More
A blog is practically a must-have for anyone interested in making money online. Sometimes, it’s a means to an end, a platform for engaging content that draws the right people into your sales funnel. In other cases, the blog itself is the product, monetized with ads or affiliate links. Either way, blogging is a long-term […]
Customer Complaints Can Actually Be a Good Thing. Here’s Why…
If you’re not satisfied with a product or a service, one of the easiest ways to get the company’s attention is to tweet about it. On the consumer end of things, this is great. It’s convenient, effective, and easy. But for brands, it’s a source of anxiety. No one likes bad publicity, and tweets can […]
