Remarketing is a powerful tool indeed. Thanks to today’s incredible data collection technology, pinpointing precise audiences with the right messaging at the right time is easier than ever before. It still requires good strategy behind it, though. Remarketing can fail if it’s not targeted right, if the ads aren’t appealing or memorable, or if you’re […]
Making Money Online
The 4 Biggest Things A Company Should Know Before Marketing to Gen Z
As the Millennials we always hear so much about are getting into their 30s, the next generation is coming up behind them: Generation Z. Today’s high school kids and college students are basically Gen Z, or at least on the cusp between the two generations. And as is usually the case, they’re not identical with […]
How to Spend Less Time on Facebook Ad Campaigns — While Making More than Ever
Are you spending tons of time managing your Facebook ad campaigns? When you have a bunch of them going at once, it can get to be a bit of a headache. At a certain point, it can seem kind of unmanageable. Fortunately, there’s a solution. Facebook allows you to create “Automated Rules,” essentially setting a campaign […]
This Major Mistake Kills Influencer Marketing Campaigns
Influencer marketing can do wonders for your brand. A good word from a niche authority that people trust is a very, very valuable form of social proof. But despite its effectiveness, some influencer marketing campaigns end up falling flat. Usually — though not always — this isn’t because influencer marketing isn’t a good fit for […]
Hit Peak Productivity With These 3 Simple Scheduling Tweaks
Even if you work from home full-time, and you’re not juggling a side hustle with a 9-5 day job, being productive can be surprisingly challenging. People have good days and bad days. Some days, you just don’t have it in you. And that problem gets worse as your business grows. Your workload grows with it, […]
