What’s your return policy like? While returns are something most ecommerce retailers try to avoid whenever possible, the occasional returned product is inevitable. Whether it’s a sweater that doesn’t fit right, a product that doesn’t meet the customer’s expectations, or there’s some other underlying reason for the return… People will always buy things and then […]
Ecommerce Of Physical Products
5 Things Successful Sales Emails Have in Common
It’s no secret: email marketing works. It may seem old-fashioned in 2017, but at the end of the day, everyone has email — from gen Z teens to their Baby Boomer grandparents. And people check that email regularly, giving brands a great opportunity to make a connection. But as you can imagine, not all sales […]
This Simple Strategy Is The Key to Growing An Email List
Your email list is one of the most important money-making tools in your arsenal. And collecting email addresses should be a big part of your overall strategy. But this is easier said than done, especially if you’re just starting out. How do you get people to sign up for your emails? After all, most people […]
3 Surprising Ways Emotional Language Can Make or Break Conversions
When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
