Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or PLA for short. They show up at the top of the page on certain searches with clear commercial intent, putting your […]
Ecommerce Of Physical Products
How to Find the Perfect Dropshipping Niche In Just One Day
Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
Here’s How This Woman Conquered a Super Competitive Market With a Great Product
Some markets are really, really competitive. Like some types of consumer goods, for instance. If you’re selling health and beauty products, you could be competing against the likes of Unilever and Proctor & Gamble. Razors fit the bill. The majority of people shave, but there are so many different types to choose from, that you wouldn’t […]
Using Magento? Try Boosting Sales with This Helpful Tool
Magento is an open source ecommerce platform, and although it’s got a bit more of a learning curve that some competing platforms like Shopify, it’s still one of the most popular tools for setting up an online store. If you’re using Magento for your own ecommerce business, there are a bunch of different secondary tools […]
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select individuals that a person trusts when it comes to things like product recommendations. Word of mouth is a powerful thing indeed. […]
