You see a ton of stuff in the media about millennials. Although they’re usually frame as a youthful demographic, the truth is that millennials are starting to hit their 30s. They’re not teens or college kids anymore. Today’s young people, particularly teens, fit into a new generation category that’s been dubbed “Generation Z.” They’re getting […]
Blogging, Content, Article & News Sites
How To Find the Competition — And (Ethically) Steal Their Content Strategy
Content marketing is huge right now, and there’s a good reason for that: it works. Your own business needs a content strategy, and if you don’t have one, it’s high time you started creating one. Along with keyword research and things of that nature, you’ll need to figure out what kind of content works well in […]
How to Host A Winning Podcast Interview
Podcasts are flourishing these days, and if you’re using content marketing to promote your business… It’s a medium that’s definitely worth adding to your arsenal. You can talk about all kinds of things in a podcast, but one of the most popular things to do is to interview an industry expert. When someone comes on […]
Getting More Traffic Isn’t Always a Good Thing. Here’s Why…
Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
Avoid These Copywriting Blunders: 3 Commonly Misused Words (Even By Professional Writers)
Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
