Getting featured on a popular website is a great way to get your content in front of more people. You’ll also pick up some useful backlinks using this strategy. Cold email outreach to journalists and bloggers is the usual strategy for this, but it takes up a lot of your time and energy. Of all the many […]
Blogging, Content, Article & News Sites
Marketing Automation Made Easy: 4 Simple Steps for Getting Started
Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
How to Find Awesome Content Ideas In Just A Few Minutes
Short on content ideas? It happens to pretty much everyone who creates content. When your list of topics starts running dry, one way to drum up some fresh ideas is to use keyword research. Keyword research is about more than just SEO. Even if you’re not particularly concerned about optimizing for organic search traffic, keyword […]
10 Clever Ways to Revitalize Outdated Blog Content
If your business uses blog content as a major part of your inbound marketing strategy, then chances are, you’re publishing on at least a weekly basis. Once your site’s been live for a few years, those weekly posts add up. You can end up with a ton of content on your site. For the most part, that’s […]
The Surprising Secret to Search Marketing Success
Search engine marketing (SEM) has been a mainstay of digital marketing for a very long time. In fact, this nascent marketing subdiscipline has its origins in the mid to late ’90s, before the name Google became basically synonymous with “web search.” Both SEO and PPC can be solid, reliable sources of traffic and sales for […]
