Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
Blogging, Content, Article & News Sites
The New Marketing Trend That Everyone’s Talking About
Content marketing is huge right now, and it’s common for brands to partner up with publications that reach their own target audience. Recently, a financial services company called UBS took a bold new approach to this. Partnering with two big publications that reach a massive audience of wealthy millennial women, they created an entire editorial […]
This Simple Website Tweak Can Bring a Ton of Conversions
What if one simple — but not so obvious — tweak to your web design could cause a spike in conversions? User experience is important, and one of the biggest factors in that is navigation. People don’t have all day. If they can’t find what they’re looking for fast, they’ll bounce. So intuitive, easy-to-find menus […]
This Genius Strategy Supercharges Content Marketing
If you’ve ever planned or created content for a business over a long period of time, you’re probably familiar with the inevitable “idea drain.” It comes faster in some niches than in others, but eventually, you might start running a little bit dry. Whether you’re low on great new content ideas, or you’re just busy […]
Steal Competitors’ Traffic With This Smart Content Strategy
Having trouble keeping up with the competition? Sometimes it’s tough to compete with established players in your niche, especially if they’ve already got years’ worth of content with tons of links and shares. So how do you catch up with them? One thing you should definitely do, especially if you started your site before you […]
