People like to say “follow your passion.” Everyone has something they’re really interested in and passionate about, whether it’s a social cause, a hobby, or something else entirely. Your personal passions can seem like a pretty logical place to start looking for business ideas. It’s something you know a lot about, and you probably have […]
Affiliate Marketing
This Facebook Ad Strategy Gets More Eyes On Blog Content
Creating great content is only 20% of the battle. Every marketing blog loves to talk about how important it is to have quality content, but the biggest challenge in content marketing isn’t the process of creating the content itself. It’s promotion. Once you have content, you have to get it out there and get it […]
The Secret Truth About Work/Life Balance
For people working a standard 9 to 5 job, work-life balance is of the utmost importance. No one wants to work long hours all day, every day, to the point where there’s no time left for everything else in life. Poor work-life balance is a pretty common reason to leave a job… And it’s also […]
Keep Customers Hooked With These 2 Simple Psychological Principles
Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers have been leveraging basic psychological principles and tendencies for decades, and in the digital age, a psychologically informed approach can still […]
Looking For Leads on Autopilot? Try Using This System..
If you’re selling a service — whether as an individual contractor, or as a small agency — you may find yourself spending a bit too much time seeking out new clients. What you really want to do, is have your clients come to you. You need a lead generation strategy. Depending on your target audience, […]
