To succeed with content marketing, you need top notch content. This might mean incredibly comprehensive blog posts, well produced videos, or other media like infographics. So having great content is the first step. But ultimately, it’s really only around 20% of the battle. The other 80% is promotion, and that part is even harder than […]
Affiliate Marketing
The Surprising Truth About the ‘Skyscraper Technique’
Back in 2016, SEO expert Brian Dean introduced the world to a content creation strategy he refers to as the “skyscraper technique.” Ever since then, it seems like you can’t walk three feet in the world of digital marketing without running into that phrase. Everyone’s out there proclaiming the Gospel of the Skyscraper Technique, evangelizing […]
Get More Sales from Social Media Posts With These 3 Helpful Tools
If you’re a solopreneur, you’re probably creating your own social media posts. If you’re not a copywriter, there’s a learning curve to this. You might be concerned about whether your copy is strong and impactful, whether you’re making any spelling or grammatical errors, or whether your social media posts come across as suitably “professional” to […]
Try This One Simple Copywriting Tip That Can Create the Perfect Hook
When it comes to web copywriting, headlines are everything. This was true to some extent in traditional media as well. But online, there are more ads, headlines, and images vying for our attention than ever before. It’s arguably harder to stand out in someone’s Facebook feed than it is in the pages of a newspaper […]
3 Marketing Strategy Mistakes That Can Easily Hold Back an Online Business
Digital marketing has a learning curve, and most people who start an online business don’t come from a professional background that involves that kind of skill set. It can take some trial and error to figure out what you’re doing, and sometimes, you’ll find that different resources and authorities might even recommend totally conflicting things. […]
