A few months ago, there was a major product launch – you may have even seen it.
The product was Inbox Blueprint by Anik Singal. What's great about this product is that it's a complete course with everything the customer needs. And if you're familiar with Anik, you know his stuff is great.
But this post isn't about Inbox Blueprint.
This post gives you a look at this product from an affiliate's point of view. Thanks to our friends over at NicheHacks for giving us this awesome case study.
You'll see how this launch went, plus the mindset and strategies behind the promotion of it that made it so successful.
Overview Of The Launch
Anik was paying 50% commissions to affiliates on a $1,499 course. So you get $748.50 per sale which is amazing.
But here's what this article is really about:
There IS a LOT to learn about from this launch from an affiliate point of view.
And I thought you'd like to see my results, strategy, and lessons learned from this launch.
Here's How This Launch Worked:
Inbox Blueprint is NOT a cheap product. It's a complete A to Z training course with everything you need from training to tools to support included.
It cost $1,499 or more if you took the payment plan option.
And for products like this, a different launch approach is needed from the usual $9 info-product.
There has to be MORE value, MORE warm up and LESS hard selling.
So they went with the ‘event style' launch which is becoming increasingly popular with high-end products these days.
Basically, it works like this:
- They put out a series of free reports, training videos and actionable webinars
- And all you as an affiliate has to do is send your email list to register for them.
- You never have to promote or do a sales email because after going through the free warm up content your audience are simply offered the chance to invest.
And I'm happy with that as these launch types are a win-win for everyone.
They are much easier to promote as an affiliate as it's all value driven with no hard sells needed.
And the customer gets a less sales-ey experience and more value out of it.
My Strategy: Pre-Written Emails and No Bonuses
Usually, on a launch, I would never ever use vendor provided email swipes. These are basically pre-written email promos affiliates can use.
And most of the time they are poorly written and hyped up garbage IME.
Vendors throw them together quickly just so they can have something there for lazy affiliates.
However on an EVENT style launch like this one, where it's based around getting people to sign up for free reports and to watch training videos, or to register for webinars…
It's a different story.
As you're not trying to sell, but simply trying to provide value and get them to register.
So using the swipes is OK in a situation like this, as they tend to be straight to the point telling people about the free report and videos.
So I basically took the swipes for inspiration, re-wrote them slightly in my own style, and sent them.
My Results: $13k In Commissions
I made in total 27 sales according to the stats, and it's not even the final payout amount.
Many people chose to take a payment plan option than pay up front.
So so far I've only been paid commissions on their first installments, and will get 50% of each payment they make.
I estimate that I will receive a further $7,200 in commissions or more when they finish their payments.
1. Promote A to Z Courses As They Are a Win-Win
Your customer gets a great product that will change their lives if they take action on it. And you get generous commission payouts as they are high end and pay well.
2. Promote Event Style Launches
You don't need to sell or promote. Just send clicks to the opt-in pages. Then the vendor and his sales funnels do the rest.
3. It's OK To Use Modified Swipe Emails On Launches Like These
Usually, you shouldn't use vendor swipes. But on launches like these where it's NOT a hard sell launch, and you're just sending people to opt-in pages for free reports and videos…
Use them but modify them to be in your own words. Take the ideas in them and re-write them. It saves you a lot of time and they work.
4. Take Advantage Of The Pre-Sell Period As The Leads Accumulate
This is a HUGE one. These launches have pre-sell / warm up periods, where you send leads to free content long before the product is even on sale.
This is one of the most important parts of the launch.
Get your subscribers to this free content as early as possible. It gets them engaged and warmed up to the marketer and their ideas.
And all those leads are cookied with your affiliate ID.
5. Mail Hard And Mail Often
Do NOT be scared to mail hard especially with launches like these. Simply sending them to different content.
So it's all action packed value based and they want to consume it. They won't feel annoyed by it at all.
You can read more about this case study at NicheHacks. You'll also find awesome information about affiliate and niche marketing .